Hustlenomics is a for-profit impact-driven social enterprise based in Soweto, South Africa. Hustlenomics provides an affordable and accessible alternative form of accommodation/shelter to the poorest in the community using bricks that are manufactured from recycled construction waste and soil, providing valuable employment opportunities to vulnerable members of the community, including training them in sustainable construction methods and diverting construction waste into valuable and affordable building material. Hustlenomics creates sustainable income for households while providing substantial volumes of rental units affordable to households earning well below R3,500 per month and accommodation for intermediate and smaller-sized households, thereby providing a sustainable income for homeowners and affordable rental accommodation for low-income earners.