In their revolutionary new book, Cradle to Cradle, authors William McDonough and Michael Braungart outline a new approach to manufacturing that is as effective as nature itself in maintaining sustainability.

According to architect McDonough and chemist Braungart, it is time for us to rethink the way we live, work, travel, design, build and consume. Current recycling methods are inefficient and only perpetuate the ‘cradle-to-grave’ manufacturing model we’ve been following for hundreds of years.

Their vision is for people to use nature itself as a model for manufacturing and consider a product’s full life cycle, from creation with sustainable materials to a recycled afterlife.

To bring the point home, the book itself is printed on synthetic paper made from plastic resins and organic fillers that are waterproof, extremely durable and infinitely recyclable.

Read the full article on Cradle to Cradle here.