In a bid to reduce its plastic waste, Lego is set to release a range of botanical elements made from a plant-based plastic. Made using ethanol produced from sugar cane, the soft, durable and flexible polyethylene plastic is being used to create the brand’s leaf, bush and tree-shaped elements. Lego’s ultimate goal is to produce all of its bricks using this bioplastic by 2030.
“At the Lego Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials,” said Tim Brooks, Lego’s vice president of environmental responsibility.
“We are proud that the first Lego elements made from sustainably sourced plastic are in production and will be in Lego boxes this year. This is a great first step in our ambitious commitment to making all Lego bricks using sustainable materials.”
According to the company, the new plant-based elements are technically identical to those made with conventional plastic.
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