Inditex, the parent company of fashion brand Zara, recently announced plans to transition to a more sustainable model after establishing itself as a front-runner in the fast fashion industry. The company currently churns out 500 new designs per week, but is pledging to use only organic, sustainable or recycled cotton, linen and polyester by 2025. It will also use renewable energy for 80% of its energy consumption in its stores and other buildings.

This move sends a message to suppliers of Zara and other fashion companies that they need to produce more environmentally-conscious materials or run the risk of losing business, says Elizabeth Cline, author of two books on the impact of fast fashion.

Inditex is committing $3.5 million to research on textile recycling technology, in partnership with the Massachusetts Institute of Technology.

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