Recent research carried out in 12 countries shows most people believe that achieving environmental sustainability could hinder quality of life, but not the wider economy. According to Taciano Milfont, Associate Professor from Victoria University of Wellington’s Centre for Applied Cross-Cultural Research and School of Psychology, the main goal of the study was to identify areas of compatibility and tension in how people view sustainability.
“In particular, we wanted to see if people’s views of environmental, social and economic sustainability differ across cultures, in order to better inform public communication,” says Milfont.
The findings, published in Nature Sustainability, show that people understand sustainability in four distinct ways. Most saw environmental sustainability as being in tension with social sustainability, but not with economic sustainability.
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