Reebok is going sustainable, following a trend in industries ranging from software to food. The footwear company recently launched a pair of sneakers made entirely from natural products, with an upper part made from organic cotton and a sole from corn. “Sexy comes down to design. We used the silhouette that we know people love and we made it out of these new materials,” Reebok’s Mill McInnes said.

Twenty billion pairs of shoes are produced every year, and roughly 300 million of those end up in landfills.

“It didn’t start out with corn and cotton, it started out with recycling, compostability, where do we want to land. Our issue with recycling is you recycle plastic, it’s still plastic… You’re not getting rid of the problem,” said McInnis. “The idea is how do you get rubber and plastic out of the process and replace it with natural things that grow, like corn.”

Read about Reebok’s sustainable sneakers in more detail here.