Tired of “endless production to feed the consumer world”, Alexander Taylor decided to do away with the traditional seasons of the fashion industry.

According to Taylor, “The idea of ​​fashionable seasons generates huge amounts of waste, due to delays and demands from” consumers “, unsold stocks and the endless creation of new textiles.”

Taylor is building ATID as a platform that will function as an outlet for research and development of new materials and ideas for a more sustainable future.

The studio previously designed a pair of running shoes for Adidas that were woven from yarns made from recycled Parley Ocean plastic.

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